編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-575-060 | Southwest Airlines (A) | Lovelock, Christopher H. | Marketing | Strategic Management( MBM0010 ) |
2 | 9-378-024 | Crown Cork & Seal Co., Inc. | Hamermesh, Richard G.;Gordon, Karen;Reed, John P. | Other | Strategic Management( MBM0010 ) |
3 | 9-703-497 | ZARA: Fast Fashion | Ghemawat, Pankaj;Nueno Iniesta, Jose Luis | Other | Strategic Management( MBM0010 ) |
4 | 9-706-401 | Haier: Taking a Chinese Company Global | Khanna, Tarun;Vargas, Ingrid;Palepu, Krishna G. | Other | Strategic Management( MBM0010 ) |
5 | 9-794-024 | Wal-Mart Stores, Inc. | Bradley, Stephen P.;Ghemawat, Pankaj;Foley, Sharon | Other | Strategic Management( MBM0010 ) |
6 | 9-798-070 | Airborne Express | Rivkin, Jan W. | Other | Strategic Management( MBM0010 ) |